The rebranding of theReef Resort to the Wyndham Reef Resort, a globally recognised brand, required a new, fresh creative approach that combined both the corporate style of the Wyndham brand whilst retaining the unique characteristics of the Reef Resort. A design strategy and style was developed and implemented throughout all the brand collateral created for the launch, which can also be used for future marketing collateral and brand identity.
Tower also executed a branded and customised event experience that showcased one of the most prominent features of the Wyndham Reef Resort: the 1600 foot pristine beach. With the support of the entire Wyndham Reef Resort team, more than 200 guests in attendance enjoyed an evening in East End learning about the Wyndham brand and what it would mean to the resort and to Cayman’s tourism.
Check out highlights from the event.