In 2013, Cayman Invitational engaged Tower to provide media relations, sponsorship acquisition and management, advertising, creative design and social media management for this world-class athletics meet featuring the world’s fastest man, Usain Bolt. We organized and managed one of the biggest media conferences the Cayman Islands has ever hosted. Our media relations activities resulted in 253 media articles across 15 countries, our fan engagement activities produced over 4,700 hits on the Cayman Invitational website and a steady stream of conversation on Facebook and Twitter.
Cayman Invitational placed 45 out of 650 one-day invitational track meets in 2013, a huge achievement for the young event. Tower has once again been asked to provide its expertise to the Cayman Invitational 2014.