The importance of working with non for profit clients.
This month, the Tower team and I have been busy launching Share the Road – a national road awareness campaign on behalf of Cayman’s three Rotary Clubs and it’s gone and given me all the feels.
All the marketing bits and bobs we’ve been busing writing, posting and designing for the Share the Road campaign are not dissimilar in strategy or organisation to any other large scale marketing campaign. However, there is something special in knowing that the print adverts we design, the radio scripts we write and the TV ads we animate, can really make a difference to the lives of the people of Cayman.
The entire process has got me thinking about the importance of working with non for profit clients, especially on a small island like ours.
So here are three undeniably brilliant benefits to working with non-profits:
- The good guys benefit.
These are the good guys. They’re doing what they do because they care – getting rich isn’t the goal here. Many of the non-profit clients we work for are charity based, raising money and awareness for good causes and it’s one of the reasons we love working with them.
Like any other business, not for profit organisations need marketing campaigns to ensure that they reach their goals, whether that’s fundraising for a children’s charity, or, as is the case with Share the Road, getting important messages out to the community.
However, marketing requires budget, so when you’re not in the game to make money, this can be a little tricky. As a marketing agency, helping these guys out by providing our expertise is priceless and can truly make a difference to their cause.
- Your company benefits
Companies that commit to various good causes are rightly perceived by others as more philanthropic than those who don’t. By demonstrating strong corporate social responsibility, your company quickly becomes favourable in the eyes of consumers, who appreciate your values and your efforts.
One of Tower’s values is that we’re driven to make a difference in our community. That commitment is clear through the numerous non for profit clients we’ve done work with over the years, whether that’s working behind the scenes for huge charity events, supporting local children’s sports teams or running in really, really long races we never got around to training for.
Positive social responsibility improves a company’s public image and relationship with consumers and the community and is especially evident on a small island like ours.
- Your employees are happy people
Working on a project which means something, is not only enjoyable, but can lead to great work. As a creative, feeling a connection to a cause allows me to throw myself into that project with passion. It also instils a sense of pride when I know I’m working for a company who cares and that we’re all doing our bit to make a difference.
An organisation with a strong sense of corporate social responsibility is likely to instil a similar culture throughout its workforce, creating a positive environment where staff can professionally and personally develop as a result.
Plus, although we might moan about it, it’s a pretty awesome feeling running over the finishing line of aforementioned ridiculously long race with a bunch of your work pals.
So here’s to the good guys. Keep doing what you’re doing and we’ll keep helping out where we can. Not to mention, working with those who care more about the people and less about their pockets makes everyone’s jobs all the easier.
