GRAND CAYMAN (21 May 2014) – Next month Tower, Cayman’s leading marketing communications firm, will be conducting their 11th edition of their Consumer Market Research Survey, which is the only local market research tool that is truly representative of the general public in the Cayman Islands.
The survey itself consists of over 30 core demographic questions, such as: age, income level, gender, marital status, household size, employment, place of residence, etc. In addition, there are specific questions focused on the habits of the consumer, such as what media they read, watch or listen to, spending habits, frequently visited websites, etc.
To acquire a nationally representative sample, 500 surveys are completed via random telephone interviews. The final market research results are available for purchase by anyone seeking insight into the demographic make-up in Cayman.
Individual businesses can take part in this market research by purchasing a customized question(s) to be included on the survey.
Lynne Byles, Managing Director of Tower said, “Participating businesses will get all of the results from the 30+ questions of core demographic research, as well as results from the business’ specific question.”
“Unlike custom research, the Tower Consumer Survey includes questions for more than one client. This means that clients with relatively short questionnaires can get access to high quality research, without incurring the full costs of setting up an entire market research survey,” Byles said. “This information is valuable to businesses, as it provides insight into the current market on multiple levels.”
Results of any custom questions are completely confidential and are only available to the specific purchaser.
For more information about this survey or to purchase custom questions to be included and/or the survey results, visit www.marketresearch.ky or contact Dana Ward at 749-8202 or dana@tower.com.ky
Cayman Islands Chamber of Commerce- May 2014
