The goal of integrated marketing communications (IMC) is to create and sustain a consistent look or message in all elements of a marketing campaign. It is a planning process designed to assure that all marketing messages received by your customers or prospects are relevant and consistent over time. All aspects of marketing communication work together as a unified force, rather than working in isolation and causing confusion.
Some of Tower’s best work is done with clients who recognise the value of IMC. We work to integrate all of your marketing efforts into one cohesive marketing campaign. From brand and image development, advertising and public relations to traditional marketing such as print, radio and television advertising to non-traditional marketing such as web marketing, search engine marketing and search engine optimization. Each element is designed and integrated to further your company’s brand and message.