Brand management

Every customer touch-point in a blank canvas for branding. But a brand is so much more than a logo, a catchy tagline, typeface and colour palette. It also includes those devices that truly make your brand distinctive, ownable and memorable – voice, imagery, words, humour, style and character.

At Tower we undertake strategy-led branding and corporate identity design to help you attract and connect with your desired market and communicate your market positioning.

We provide a unique blend of honest strategic counsel and tactical execution – a proven method that makes our clients and their projects a success. Rather than imposing an answer on you or pulling one “off the shelf”, your brand and corporate identity will extend naturally from the personality of your business. We can’t change your brand, but we can help you articulate your brand’s vision and create an identity that allows you to connect with your audience.