As one of the Island’s most important marketing tools, the Destination Guide provides information for those planning a vacation to Cayman. Understanding the planner must provide a platform for communicating with the target audience, those that include Cayman Islands as a must-see destination with some of the world’s best tourism experiences, Tower was hired to design and edit the travel planner. Highlighting the country’s best features, including accommodation options and facilities, glamour and excitement of new contemporary developments such as Camana Bay, the islands’ renowned food and restaurants, and its magnificent natural wonders both below and above the sea, the new creative highlighted what is unique and different about the Cayman Islands. The final product speaks for itself.
We submitted one of our favourite projects of 2013 – the Department of Tourism Travel Planner – to the Caribbean Advertising Federation l ADDY Awards and took home SILVER in the Magazine Design category.The 100-page, full-colour magazine is targeted to the US, Canadian and UK markets, and an important piece of the Cayman Islands tourism product offerings.
We are stoked to have worked with the talented team at DOT share the win. What better excuse for champagne!?