As agency of record, Tower developed and implemented an integrated communications plan, which drives local marketing and public relations activities, including campaign management and content generation. In 2012, Tower assisted in refreshing the Chamber Pension brand, creating a modern, clean, classic feel, which was supplemented by the launch of a new website in 2013. The new website serves as a tool for employers and members to navigate and stay up to date, as well as login and update profile information.