Cayman Islands Law Society

The Cayman Islands Law Society promotes and regulates the fair practice of law across the Cayman Islands. Our brief was to develop a brand that would bring clarity to the Society’s purpose and enable it to become as powerful, visible and diverse as the industry it represents.

Working with the Law Society Council and a group of its members, we developed a strategy for the brand that defined its purpose and gave it a a stronger voice to bring together its members. Communication channels included a new website, a digital newsletter for members, and the creation of a voice on various social media platforms.

A large part of the project was the creation of videos to highlight the successful and diverse careers of Caymanians who have earned a degree in law. From partners and associates at law firms to business managers, human rights consultants and government officials, these successful Caymanians have taken varied pathways to success, and Tower was pleased to showcase these on behalf of the Law Society.