Our Aussie boomerang – this is Elissa’s second stint with Tower.  We can’t get rid of her.  She is our chief wordsmith and has a keen eye for good design.  Naturally curious, highly adaptable, and a critical thinker, she loves nothing more than a good brainstorm.  Elissa plays a key role in steering business development and corporate strategy for the good ship Tower.

She has been launching new brands and keeping existing ones fresh and top-of-mind for longer than she cares to confess.  Her experience spans consultancy and in-house roles working in the financial services, government, consumer and corporate sectors.  She has a Bachelor degree in Communications and a Masters in Marketing.

She earned her stripes in Sydney’s harsh PR agency world – copying, stapling, and stuffing media releases into envelopes, gluing photos to card, and walking through newsrooms to hand-deliver releases, invitations, cookies, and whatever else worked for attention.

Elissa likes memes, blogs, puns, magazines, good design, and strong, black coffee.