Sports

 

We love sports. For the past 17 years we have worked with a wide range of clients in government, private industry, and non-profit organisations. We have executed communications plans and strategy for world-class sporting events, created and activated high-powered sponsorships, connected fans with their sports heroes, used social media to engage with stakeholders, and delivered positive media coverage to ensure key messages are communicated.

In 2013, Cayman Invitational engaged Tower to provide media relations, sponsorship acquisition and management, advertising, creative design, and social media management for this world-class athletics meet, featuring the world’s fastest man, Usain Bolt. We organized and managed one of the biggest media conferences the Cayman Islands has ever hosted. Our media relations activities resulted in 253 media articles across 15 countries; our fan engagement activities produced over 4,700 hits on the Cayman Invitational website and a steady stream of conversation on Facebook and Twitter.

From the outset of the annual youth football Cayman Airways Invitational Cup in 2013, Tower has assisted in varying elements, increasing our involvement year on year. From website design, creation and management to social media, advertising, PR and sponsorship acquisition, we consider ourselves football fanatics! This event is not only promotes Cayman as a sports tourism destination, s, but also benefits the local community thanks to Academy Sports’ Clubs local initiatives. As a result, Tower’s input is all the more fulfilling.

Since its inception we have used our media relations, promotional, and design expertise to help attract sponsors and runners to Off The Beaten Track (OTBT) – an annual and charitable 50KM ultra-marathon, designed to emulate the Marathon des Sables. What’s equally rewarding about OTBT is that it also contributes to a different local charity each year and the international charity, Facing Africa.

For 3 years we have utilized our skills for many components of the Mercuryman Triathlon, from managing sponsorships and social media to using our promotional prowess to raise the profile of this great charity event.

Academy Sports Club is a local football programme, who focus not only on development of excellence in football, but also personal integrity and academic success in all members. Tower facilitates effective media relations, graphic design for collateral and social media and aid in event management to ensure teams and the local community benefit from Academy as much as possible.

Our past and present sports clients include:

  • Cayman Invitational
  • Purple Dragon Karate
  • Off The Beaten Track
  • Cayman Airways Invitational Youth Cup
  • Mercuryman Triathlon
  • Academy Sports Club ​
  • Cayman Islands Triathlon Association
  • The Cayman Islands Department of Sports