Plantana

Plantana

With such a prime location on Seven Mile Beach, Plantana Condominiums has it all: sun, sand, crystal clear waters, lush grounds and landscaping… Since teaming up with Tower in 2014, they now have a new brand identity to communicate their assets to repeat and potential guests. Establishing clear brand messaging that reflects the key components of a visit to Plantana–the beach, a welcoming environment, a home away from home, a chance to reconnect with family and friends–was a critical part of the rebranding that is reflected in the new logo, the voice used in all written communications and the website design. From social media posts to newsletter blogs to print advertising, Tower’s design and marketing experts have effectively integrated the new rebranding in every aspect of Plantana‚Äôs communication plan.

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