With such a prime location on Seven Mile Beach, Plantana Condominiums has it all: sun, sand, crystal clear waters, lush grounds and landscaping.
Since teaming up with Tower in 2014, Plantana has developed a brand identity that communicates their many assets to repeat and potential guests. Establishing clear brand messaging that reflects the key components of a visit to Plantana: the beach, a welcoming environment, a home away from home, a chance to reconnect with family and friends. These are evident across all marketing material, such as their logo, the voice used in all written communications and the website design. From engaging social media posts to newsletters, insightful blogs to print advertising, Tower’s design and marketing experts have effectively integrated these key principles in every aspect of Plantana’s communication plan.