Mercuryman Triathlon

Mercuryman Triathlon

2017 brought around the 5th anniversary of the Generali Worldwide Mercuryman Triathlon, and Tower was once again involved supporting the event through sponsorship acquisition and management, media relations, creative design and more.

Tower kicked off preparations for the anniversary with an exciting rebranding of the event. The colour palette and theme were updated to create a more fun and celebratory feel. The event managed to attract 80 participants, including some international guests, plus four professional triathletes.

The most exciting addition to this year’s event was the presence of former Ironman world record holder Marino Vanhoenacker, who participated for the first time and broke the course record. Nikki Christian and Scott Ruby of Nikki’s Voice also participated and crossed the finish line to make Nikki Cayman’s first assisted triathlete to complete a half-iron distance triathlon. We can’t wait to see the further growth of this event in years to come.

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