Health City Cayman Islands

Health City Cayman Islands

Revolutionising the way healthcare is offered with affordable, quality services, Health City Cayman Islands is quickly developing into one of the top tertiary care facilities in the Western hemisphere. Having launched in April 2014, the specialised cardiac facility approached Tower with the goal of developing a brand for the hospital that was reflective of famed cardiologist and founder Dr Devi Shetty. We focused on the uniqueness of Dr Shetty’s healthcare model as a key differentiator and aligned it with the caring and compassionate values of the organisation, starting with the brand guidelines and developing brochures, ads and other creative touch points. We continue to manage the print and advertising brand and local media relations of this truly visionary organisation.

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