5 things you need to know – November 09

It has been an exciting week for UCCI with the graduation of 200 students and the appointment of a new president, Stacy McAfee. Local artist Jason Kennedy will present his latest work in an art exhibition “The Beating Heart of the Caribbean” next Friday in Camana Bay. To mark the 100th anniversary of the end

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5 things you need to know – November 02

Martyn Roper was officially sworn in on Monday as Cayman’s 14th Governor and has already hit the ground running. Cayman’s “Mo Bros” have united this month for Movember, promoting and raising funds for men’s cancer and mental health awareness. Pirates Week festivities commence today! Events will take place this weekend in Cayman Brac and Grand

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Take part in some spook-tacular marketing

When I first joined Tower, I was asked by a colleague what my favourite holiday was. In an awkward Miss-Congeniality-style answer, I explained that it was skiing, as opposed to beach holidays, as I now lived on a Caribbean island. Cue hilarity at my British misinterpretation of the word ‘holiday’. Now I get it, and

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10 things we learned at the CIMPA conference

This month we had the pleasure of attending the annual Cayman Islands Marketing Professionals Association conference. The event theme focused on Futurementals – where the fads of today become the fundamentals of tomorrow and packed an impressive lineup of international speakers armed with the latest trends impacting the world of marketing today. The two day

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Why you should care more about SEO In 2018

With competition ever-growing for exposure, and with Google’s algorithms always changing, ensuring the search engine optimisation (SEO) on your website has never been more important. As a marketer, you have the unique opportunity to appreciate both the creative and technical characteristics of marketing as it relates to user experience, data analysis & SEO. Search engines

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