10 things we learned at the CIMPA conference

This month we had the pleasure of attending the annual Cayman Islands Marketing Professionals Association conference. The event theme focused on Futurementals – where the fads of today become the fundamentals of tomorrow and packed an impressive lineup of international speakers armed with the latest trends impacting the world of marketing today. The two day

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Why you should care more about SEO In 2018

With competition ever-growing for exposure, and with Google’s algorithms always changing, ensuring the search engine optimisation (SEO) on your website has never been more important. As a marketer, you have the unique opportunity to appreciate both the creative and technical characteristics of marketing as it relates to user experience, data analysis & SEO. Search engines

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5 things I need to know -July 20

The Summer Sidewalk Sale is back, taking place this Saturday from 10am – 2pm at Camana Bay. Enjoy some great offers and the chance to win spot prizes from participating stores. Women in Cayman will aim to set a world record this weekend by participating in the PADI Women’s Dive Day, celebrating women in the dive

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5 things you need to know -July 6

Ten local models, vocalists and actors will be jetting off to LA for the World Competition of the Performing Arts. This will be an opportunity for Cayman’s team to meet stage performers from around the world and gain valuable experience.  It’s an impressive week for wild life conservation in Cayman with the release of a

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Harvard Business Review Article Cites Health City as a “Disruptor” in U.S. Health Care Industry

The Health City Cayman Islands model “is potentially very disruptive to U.S. health care” according to authors  Vijay Govindarajan and Ravi Ramamurti in an article published in the respected Harvard Business Review journal. Both professors at U.S. universities, Govindarajan and Ramamurti have written the book Reverse Innovation in Health Care: How to Make Value-Based Delivery

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